you were never

"just a teacher"

Launch your brand, offer, and funnel

Launch your brand, offer, and funnel; with clarity, confidence, and everything you need built for you.

You’ve spent years leading, communicating, and changing lives, but...

When it comes to stepping into something new — business, coaching, consulting, or thought leadership — it can feel like you’re starting from zero.

You’re not.

The skills you already have are wildly transferable.


You just need the right structure, guidance, and support to turn them into something powerful and aligned.

That’s where The Educator’s Shift™ comes in.

WHAT IS THE

EDUCATOR’S SHIFT?

A high-impact coaching experience for educators who are ready to grow beyond the classroom — and build something that reflects who they really are.

Whether you're still teaching or you’ve already left, this program helps you define your offer, clarify your brand, and launch with confidence.

Hi, I'm JAmes Clanfield

BMUS, Grad DipEd, MA(RE), MEd (IB)

Former CAMPUS Deputy | ENTREPRENEUR | Brand Builder | Educator at Heart

After more than a decade in teaching and leadership, I realised that the system keeps us stuck and with a ceiling to our impact and income

BUT...

The skills we develop in education; communication, creativity, resilience, vision are exactly what makes someone a great entrepreneur or leader.

Now, I help educators just like you repurpose your experience into something bigger.

Whether that’s building a business, launching a personal brand, or finally saying “yes” to that idea that’s been following you for years, I’m here to walk it with you.

This isn’t just coaching.
It’s clarity.
It’s momentum.


And it ends with a message, offer, and online presence you’ll be proud to own.

Let’s build it together.

I don’t just coach you

I partner with you to get your offer live.

You’ll walk away with a brand or business, strategy, structure, and your systems DONE... so you don’t get stuck in tech overwhelm or where to go next.

This is where coaching meets execution — so you don’t get stuck at the start line.

  • A clear offer or niche aligned to your strengths

  • A personal brand that communicates credibility and purpose

  • A visibility plan that fits you (no dancing required)

  • Strategy, structure, and a funnel that actually works

  • BONUS Your own landing page website with intergrations, automations and client management ready to launch.

HOW IT ALL

WORKS...

  • 12 weeks of coaching, clarity, and action

  • 1:1 Weekly live calls

  • WhatsApp support between sessions

  • Workbooks, templates, and strategy tools

  • Marketing Training and Materials; including templates, scripts, tracking tools and so much more.

Whether you're launching a coaching offer, consulting service, course, or something else, this Educators Shift program is designed to turn your experience into a purpose-driven business, brand, or next chapter — with clarity, confidence, and a strategy that actually works.

YOUR BONUS

GET THE ENGINE BEHIND THE PROGRAM

When you join The Educator’s Shift™, you will get a complete comprehensive CRM that manages you customer aquisition, email automation, calendar bookings and MORE.

PLUS, I’ll personally build and launch your first funnel using my private automation platform — for free. This is yours to keep as you continue to grow and scale.

Don’t worry about tech or setup.

You’ll have a fully-functioning, professional setup — launched.

  • Custom branded landing page

  • Booking calendar + confirmation automation

  • Welcome email sequence

  • CRM with lead tracking

  • Pipeline view of your launch

  • And so much more...

THE EDUCATOR'S

SHIFT™

PERSONAL COACHING

Personalised weekly coaching to guide your transition from educator to entrepreneur — with tailored support on mindset, niche, offer, and visibility.


→ You’ll never feel like you’re figuring it out alone.

Step-by-step business launch

A proven framework that takes your existing skills and turns them into a purpose-driven brand, offer, and online presence — without starting from scratch.


→ Clarity, structure, and confidence at every stage.

+BONUS

GET THE SYSTEM BEHIND THE SHIFT

You’ll walk away with a launch-ready CRM, lead magnet/booking funnel, automated emails, and your very own landing page or starter website.


→ So by the time we finish, your brand is online and working.

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